Honest and pragmatic advice for how authors, consultants, and speakers can leverage your website to build authority and trust with your audience. Squarespace specialist. Introvert, British-born, cake loving, contented California resident.
Marketing without (or with less) social media
Hello Reader, Today I'm sharing a new interview that I hope will pique your interest on 2 different fronts:
Brand new from my friend Meg Casebolt is her book, Social Slowdown. It's subtitled Take a social media break, set better boundaries, and market your business without sacrificing your mental health. In it, Meg consolidates the wisdom she gained from interviewing dozens of fellow entrepreneurs and small business owners, about thriving without social media. She kindly answered my questions and shared not just the key themes that kept coming up in her conversations, but what it's really like to take a large body of work and repurpose it as a standalone book. (Hint: harder than you think.) If you're interested in using a book to create authority, clarity, and discovery for your work … or if you would love to be less reliant on social media, there's something here for you.
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Meg's an expert in SEO, which is how I first met her. I enrolled in her Attract & Activate program last year, and it's made a huge difference to my own business marketing. Additionally, she's an extremely smart business owner, with values that align well with mine. As well as buying Social Slowdown, you might also like to download Meg's free SEO Starter Kit. (affiliate links) If you enjoy this interview format, let me know what other topics you'd like me to cover. Finally, if you took the time to fill out my quick survey about your biggest website headaches, thank you so much. I'll be digging into all of the responses in the next few days. Warm wishes, Pauline #TLDR: My interview with Meg Casebolt, on marketing with less reliance on social media
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Websites for Authors, Consultants. and Speakers
Honest and pragmatic advice for how authors, consultants, and speakers can leverage your website to build authority and trust with your audience. Squarespace specialist. Introvert, British-born, cake loving, contented California resident.
Hello Reader, There's a famous expression in Britain (or maybe it's worldwide, I'm not sure), that you wait ages for a bus, and then three come along at once. Today I'm popping into your inbox to mention a trio of conversations that I hope you'll find useful, entertaining, or both. And... there's a book giveaway, too! 1) Tomorrow (Nov 15) - roundtable discussion: Escape Marketing Overwhelm I'm taking part in this candid conversation about why business owners do too much marketing, and how to...
Hello Reader, Which website service would you like me to discount? I don't always do a Black Friday offer. I'm not a fan of the commercial frenzy that erupts in late November, and the noise in my inbox can be absolutely deafening. However. I'm running a business selling website design services, and income matters! I also have a gap in my client schedule in early December. So this year, I decided to have some fun and ask you to help me choose my Black Friday offer. I've come up with 4 options...
Hello Reader, (Pre-S: if you want me to start work on your new website November 27, please scroll down) Based on the email marketing messages I receive from "experts" who have been doing this for several years, there seem to be 2 distinct camps forming: Those who email every week, about one thing, with just one Call To Action Those who email less frequently, with several different topics and CTAs I'm pretty sure Option 1 drives better business results. After all, when I build a website, I...