Hello Reader, Which website service would you like me to discount? I don't always do a Black Friday offer. I'm not a fan of the commercial frenzy that erupts in late November, and the noise in my inbox can be absolutely deafening. However. I'm running a business selling website design services, and income matters! I also have a gap in my client schedule in early December. So this year, I decided to have some fun and ask you to help me choose my Black Friday offer. I've come up with 4 options...
over 1 year ago • 1 min read
Hello Reader, (Pre-S: if you want me to start work on your new website November 27, please scroll down) Based on the email marketing messages I receive from "experts" who have been doing this for several years, there seem to be 2 distinct camps forming: Those who email every week, about one thing, with just one Call To Action Those who email less frequently, with several different topics and CTAs I'm pretty sure Option 1 drives better business results. After all, when I build a website, I...
over 1 year ago • 3 min read
Hello Reader, Do you ever find that you start to write an email to your subscribers, and it turns into a marathon effort where you're composing so many careful thoughts, you practically have a blog post? That happens to me a lot, so I'm making an effort not to get wordy today. Instead, I'm introducing a few things, and linking to where you can read more. First up, color! In my opinion, every time of year is a good time to geek out about colors and website color choices... however, hue, value,...
over 1 year ago • 3 min read
Hello Reader, And, just like that, summer has bid us toodle pip in the northern hemisphere. The fresh energy of a new season seems to have taken hold vigorously this year. Are you feeling a renewed determination to get things done? My website clients certainly are. I now have availability for just one more custom website project during 2023, so if you want that to be you, please learn more and start the process of working with me here. I'll be accepting bookings for 2024 soon. CUSTOM WEBSITE...
over 1 year ago • 3 min read
Hello Reader, Although I love building websites for their own sake, it's even better when I hear from a client that the new site has made a positive difference to their business and/or book sales. So it was a treat recently to catch up with author Lisa Manterfield. Lisa is the award-winning author of five novels and two works of non-fiction. We worked together to create her new Squarespace website, earlier this year. Lisa was ahead of the game in planning for the release of her latest novel,...
over 1 year ago • 2 min read
Hello Reader, I'm just back from a quick trip to England to see my family. After a period of pretty rubbish weather, it looks like London is finally in for some "summer" this week, and I snapped a few pleasant photos on my last day. See some of them here. However, despite pointing my lens for the morning flower market at Columbia Road, afternoon tea at the Theatre Royal, and an evening encounter with a young fox near Buckingham Palace, I felt too awkward to whip out my phone to capture the...
over 1 year ago • 3 min read
Hello Reader, I just published a new resource: a workbook that will help you plan improvements to your existing Consulting website. Because you're on my email list, you already have free access to it. Find it inside MemberVault, with the rest of my freebies. (Your username and password for MemberVault are initially set to be the email address where you're receiving this.) Why a resource specifically for Consultants? I've been doing some deep thinking this summer about my niche, the way I most...
over 1 year ago • 2 min read
Hello Reader, Today I'm sharing a new interview that I hope will pique your interest on 2 different fronts: How realistic is it, to market your business without social media? What's really involved, to turn your blog (or podcast show notes) into a published book? Brand new from my friend Meg Casebolt is her book, Social Slowdown. It's subtitled Take a social media break, set better boundaries, and market your business without sacrificing your mental health. In it, Meg consolidates the wisdom...
over 1 year ago • 1 min read
Hello Reader, It's not often I see "website designer" near the top of my BBC News feed. But this was what I found while eating my breakfast, one morning earlier this month: US Supreme Court rules website designer can refuse to serve same-sex couples That day, I realized there was nothing in any of my public messaging that overtly states the value I place on respect, inclusivity, and diversity. Sure, my portfolio shows a representation of the clients I've served, but you have to look pretty...
almost 2 years ago • 3 min read